Sunday shopping 2017

29. January 2017     2. April 2017     1. October 2017     5. November 2017

Four Sundays a year, shops in Hamburg invite to a special shopping experience from 1 p.m. until 6 p.m. City Management designs an attractive social programme and takes over the public relations for all four Sunday shopping dates. These shopping Sundays are good opportunities to explore the city in a relaxed atmosphere. “Shopping, art, and culture - that is our formula for success”, says City Manager Brigitte Engler. “For once, couples and families with their children have sufficient time to make major purchases together on such a day.”

At the events, City Management put together thematic occasions, which are of interest and represent an attractive target for the city, its residents, and its visitors all at the same time. Thus, City Management also implements the corresponding legal basis of the Hamburg shop opening law.

1. Oktober 2017 (FILMFEST Vorspann)

The motto of the third shopping sunday of the year will be "FILMFEST Vorspann". Numerous cultural events under the motto "film" will announce this year's FILFMEST Hamburg. It is the third largest film festival in Germany, with approyimately 40.000 visitors and will take place from the 5th until the 14th of October.

Plakat       view / download

Program Overview    view / download

2. April 2017 (Jazz.City)

As diverse and colorful as the current fashion, so will be the latest event of the City Management Hamburg. Under the slogan "Jazz.City" and in cooperation with the Jazz Büro Hamburg and the Jazz Federation, a large number of Hamburg jazz artists will invite you to a concert in the city center of Hamburg, presenting the whole variety of jazz at unusual and atmospherically strong venues.

Parallel, the second sunday sale day of 2017 will take place. From 1 to 6 pm, visitors can enjoy the spring break, get inspired by jazz sounds and go shopping. 

Plakat       view / download

Program Overview    view / download

29. January 2017 (Winterklänge)

The first Sunday shopping in the inner city of Hamburg takes place on the 3rd of January 2016. The Mönckeberg- or Spitalerstraße, the Jungfernstieg or the Collonaden, the ABC-Quarter or the Überseequartier, the department stores or one of those many city- passages invite you to ample and shop ad libitum from 1.00 pm to 6.00 pm. A musical highlight is going to happen in the Hanse Viertel from 1.00 pm. Die Hamburg Symphony are going to present a MusikImPuls-concert. A record of the concert is going to be projected at the outer wall of the Hanse Viertel from 4.00 pm.

Plakat       view / download

Programmübersicht view / download

Sunday shopping in Hamburg 2016

3 January 2016 (Lichterfest für Familien)

The first Sunday shopping in the inner city of Hamburg took place on the 3rd of January 2016. The Mönckeberg- or Spitalerstraße, the Jungfernstieg or the Collonaden, the ABC-Quarter or the Überseequartier, the department stores or one of those many city- passages invited you to ample and shop ad libitum from 1.00 pm to 6.00 pm.


Besides the extensive shopping possibility, visitors could enjoy a special entertainment program: 

A musical highlight happened in the Europa Passage at 1.00 pm. 
At the start of the New Year, the Hamburg Symphony presented the next MusikImPuls-Concert. With the series of events “MusikImPuls”, the Hamburg Symphony leaves the Laeiszhalle and let the music become part of the city.


According to the motto “Festival of Lights for Families” the Sunday shopping ended in a special way.
The City Management asked you round to join the firework suitable for children at the Binnenalster.

3 July (Sunday shopping)

The second Sunday shopping of 2016 is taking place on the 3rd of July.

The City Management is pleased to invite you to stroll and shop copiously on this Sunday across the whole city.

According to the motto “Music is in the Air”, visitors will be offered a special shopping experience from 1.00 pm to 6.00 pm. Numerous musical backgrounds will give this shopping Sunday a unique and cultural face.

Plakat A1 view / download

Program Overview view / download

25. September 2016 (FILMFEST)

This shopping Sunday will take place under the motto “HAMBURG FILMFESTIVAL”. Numerous cultural events tune in to the FILMFESTIVAL and provide an attractive social programme. The finale of the shopping sunday is going to be the showing of "The wizard of Oz" as part of the "Binnenalster Filmfest", which takes place from 22.-25. September 2016.

Plakat A1 view / download

Program   view / download

6. November 2026 (Art and Culture)

The motto of the fourth shopping Sunday is “Art and Culture”. It will have a comprehensive and family friendly programme and invites visitors to go shopping throughout the city.

Plakat A1 view / download

Flyer        view / download

Sunday shopping in Hamburg 2015

4 January 2015 (On fire for the Olympics)

On 4 January 2015, the first shopping Sunday of the year took place under the motto of “On fire for Olympic Games” in the city centre of Hamburg. That Sunday, more than 500,000 visitors were counted in the city.

“It was important to the inner city retail industry to send a clear signal for the Olympics,” said City Manager Brigitte Engler. “With this special event, we have intrigued the sports-loving citizens of Hamburg with the alignment of the Olympic Games in Hamburg.”

City Management commissioned the artist Michael Batz with the lighting and the local hero Lotto King Karl for the musical climax, who among other things sang the anthem of Hamburg. The red and blue lighting fascinated visitors in the city centre.

Plakat A1 view / download

Flyer        view / download


29 March 2015 (ELBJAZZ special)

The second shopping Sunday of the year in the city centre of Hamburg took place on 29 March 2015.

On that Sunday, “Jazz with local artists” was as varied and colourful as the latest fashion. ELBJAZZ is the international festival in the port of Hamburg where well-known artists will present a whole variety of jazz at new, unusual, and atmospherically strong venues for the sixth year on 29 and 30 May 2015. A taste of this musical event could already be acquired on that shopping Sunday in March.

“This Sunday shopping event at the beginning of spring is an especially good opportunity to visit the city centre with the whole family,” said City Manager Brigitte Engler.

Schedule overview    view / download

Plakat A1                     view / download


27 September 2015 (FILM FESTIVAL)

This shopping Sunday will take place under the motto “HAMBURG FILMFESTIVAL”. Numerous cultural events tune in to the FILMFESTIVAL and provide an attractive social programme. Screenings accompanying the film music, a professional film makeup, and a prominent exhibition of movie props and trailers for the current film programme of the FILMFESTIVAL are planned. The FILMFESTIVAL will be broadcasted in the PASSAGE cinema in Mönckebergstrasse, and City Management will show a selected movie at 6:15 p.m.
The admission is free.

Schedule overview   view / download

Plakat A1                     view / download


8 November 2015 (Art and Culture)

The motto of the fourth shopping Sunday is “Art and Culture”. It will have a comprehensive programme. The city centre will turn into a catwalk for fashion from designer Sibilla Pavenstedt with the “Walk on Veddel”. The programme will also have more family-friendly activities such as music, cabaret, and exhibitions.

Schedule overview view / download