Jungfernstieg, Passagenviertel, Neuer Wall

Shopping with a view

In particular, the “Neue Wall” has established itself worldwide as one of the most famous destinations for the highest quality shopping. It is located between the Jungfernstieg Boulevard with picturesque views over the Inner Alster Lake and Canal Island and the Steigenberger Hotel adjacent to it. The Neue Wall is home to world-renowned luxury and lifestyle brands such as Bulgari, Tiffany, Cartier, Chanel, Montblanc, OMEGA, Jil Sander, Hermes, Gucci, Louis Vuitton, and Prada. Long-established, hanseatic shops complete the range of international luxury brands. The long-standing traditional establishment Ladage & Oelke or the jeweller Sönnichsen, known for its refined platinum creations, are popular shopping destinations. The “Grosse Bleichen” are parallel to the Neue Wall. The so-called “Passagenviertel” unites the “HanseViertel”, “GALLERIA Passage”, “Kaufmannshaus”, and the new “KAISERGALERIE”. Make sure that you do not to miss out on a stroll across the Jungfernstieg and a visit to the famous Alsterhouse. A grandiose brand environment for customers and venues for gourmets is spread out over six floors.


The ships of the Alstertouristik land directly at the Jungfernstieg and offer tours of the Alster and the canals.

With the U3 to Rathaus or Rathausmarkt, MetroBus lines 3, 4, 5, 6, and bus line 109 · or simply with S1, S2, or S3 to Stadthausbrücke.


Additional shopping districts: